No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or individual that had the idea might not have the necessary funds.
From Facebook, to Twitter, to Instagram, there are many ways of advertising one’s business on social media. One can easily tie in ads and offers to the business’ official Facebook page, and one may also pay to have ads related to their business just before the start of YouTube videos, which will gain the business exposure since all users are forced to watch at least the first 5 seconds of ads in order to skip them, and by that time they might have changed their mind about skipping the ad.
Registering one’s business with Google Places allows it to be found more easily on Google searches and it allows it to show up on Google Maps. Upon filling out a form and completing the registration process, one’s business will be verified through Google’s confirmation process, which can conveniently be done either through a phone call or snail mail. Yahoo! also has a wide database of businesses called Yahoo! Local, which is free, easy to use, and is considered by most to be worth the few minutes needed to set it up. Microsoft’s Bing has an extremely similar service that’s easy to sign up for.
Blogs not only help one’s company get its name out through followers, but they are also a way to connect with the business’ consumers on a more direct level. One of the major keys of blogging is to update the stream as frequently as possible, since dormant blogs will most likely have either inactive users or no users whatsoever.
Search engine optimization cannot be underestimated in a world where millions of people are constantly using Google. Picking up a book or heading over to an online guide on SEO will help you make sure your website is primed for performance on search engines, which will ultimately result in more hits from users all around the world, and that is marketing.
Every time one’s business does something significant or newsworthy that might gain public interest, never hesitate to shoot off a press release, the possibility that people which are possible future customers will possible pick up on it is always present.
Signing up for forums and entering communities is a great idea in order to advertise one’s business. However, it must be done frequently and in the right context, in that if your business isn’t beneficial to anyone on the forum the post will likely manage to annoy users. If one actively contributes and builds a rapport with the community while only promoting their business passively, they are sure to have success in indirectly convincing the community to promote their business and/or website.
The fact that a good website is needed in order for a business to function properly is considered common knowledge. However, close to no people actually know why websites are so extremely important, both for one’s business and for oneself. Therefore, look into these 5 reasons a good, professionally made website is important to any business, be it a small, developing business or an already fully fledged business.
A professional website is essential to any business. It is the easiest way your clientele can find out vital information both about yourself and about your business. If a business owner has a professional looking website, customers and visitors will automatically assume the owner is a professional individual who has enough clients and enough income to afford to have a site built for them.
Even if you are the owner of a small business, having a solid, professionally made website can mean extra business. Local clientele often perform searches online and find your website, which encourages them to walk into your establishment. If one of your possible many competitors has a website which make them look more reputable or solid than you do, that can easily result in the loss of possible business and customers. Also, if as an owner you happen to be mentioned in an online article or on social media in general, people will need a website in order to find out information both about yourself and your business.
Having a solidly built website means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Websites are visible in almost every country around the world, and that means the potential client base of the business will increase by millions. This can allow for expansion into multiple branches, since you may have to appeal to different preferences of other customers around the world, as opposed to only having to appeal to the preference of one specific market.
If a journalist, a blogger or any other type of reporter is looking for an expert in your field of work to quote for an article, he/she is more likely to choose the business owner whose website looks professional and clean over a website that looks like it was pieced together in mere minutes. A mention in the media can be very powerful for any business, since it is free advertising and one can only benefit from that. As a business owner, one should always take care of and invest in proper management of the business’ website, in order to preserve the virtual image of a business to the highest standard possible.
Websites are extremely convenient, in the sense that once the basic features are set up, they only need to be maintained and improved upon if and when necessary. One such basic feature is a shop, which allows customers and visitors to directly purchase from one’s business 24/7. The convenience of having to do nothing in order to receive money is unparalleled.
One of the most popular forms of branding that is used successfully in a wide spectrum of businesses is promotional and branded clothing. There are many different ways in which promotional clothing can benefit the branding of a business and change the way a business is perceived.
Branded clothes can be used a uniform; this can be particularly useful for stores and delivery firms – it’s important to be able to distinguish the staff from the customers so that they know who to ask for help should they need it.
There are many other benefits to branded uniforms, and some of those benefits include easy to recognize staff, an enhanced professional atmosphere, and the uniform the employees wear will help provide the business with the business theme that you may desire – for example a simple T-shirt looks sportier than a polo shirt, which would offer a more professional look.
Taking part in charity events as a business if a great way to advertise your business and attract customers. Therefore, while you are taking part in the events, you need to make sure your brand is recognizable.
Branded clothes are the most common type of advertising given out and worn by business staff during charity events, though other merchandise such as branded drinks and bottles are sure to get a business’ name out there, hence putting the business in a spotlight and getting the business out there in a more positive light. Additionally, wearing branded clothing during a charitable event will raise awareness for a worthy cause and therefore build up a positive image of a business.
While a uniform may not be necessary on the business premises at all times, most workers are encouraged to feature and wear branded clothing, should they be present at a trade show or a convention.
This helps not only the employees, but also the business itself, in that one can be instantly recognized as a member of staff and that allows one to communicate with people more effectively, it can enhance the presence of your business’ brand, and it provides one with a universal and professional look.
Promotional corporate gifts are a great way to boost your employees’ morale and therefore get them to work more effectively, but they are also a way of advertising your business’ brand at all times.
Rewarding employees will help the owner develop a better relationship with their employees and will get them to work harder. Moreover, it is a great method of saving a business money on advertising, as if the provided gifts, which are likely to be clothing articles, are of a high enough quality, employees are likely to wear them outside of the business premises and get the name of the business out, therefore providing free advertising for the business. Fortunately, promotional gifts are not limited to employees, as they may be given to customers if pleased, and that may encourage a customer to maintain loyalty with the business, and therefore the customer may want to give repeat business. Furthermore, the action of giving a customer promotional gifts or rewards can indirectly increase sales, since a customer is more likely to spend money on products and services from the company that received the gift from in the first place.
Ultimately, promotional gifts and employee rewards are a great way of spreading the name of one’s business, since they are a cost effective way of advertising, creating links with both customers and employees, and ensuring both customers and employees maintain loyalty to the business’ brand.
OpenCart is an online store shopping cart platform and customer management system developed by Christopher G. Mann in 1998. Despite progress stalling considerably after it’s release, it was revived by Daniel Kerr, who released his version in 2009. Although there are alternatives such as Magento and WooCommerce on the market, OpenCart is perfect for start-up and independant businesses due to its intuitive design.
OpenCart is an open source and free software. As well as this, the maintenance costs are low. This is great for small businesses as it means that expenses can remain lower and you can compete with the prices of much larger ecommerce sites.
One of the key benefits to OpenCart is that it supports a wide number of different languages and currencies. Having an online store itself opens up a variety of opportunities for your business, and supporting different languages and currencies opens up the potential for more international sales. With automatic rate changes, supporting multiple currencies is easy.
OpenCart is a popular option for shopping cart software because of how customisable it is. With over 14,000 extensions available, OpenCart can make sure that your site has all the functionality needed to run effectively and to your needs. OpenCart also has an extensive community where fellow developers can query any issues and offer advice when needed.
OpenCart also supports an extensive database of themes that can be installed to make sure your website has the exact look and feel desired. With a variety of themes developed by the community, there is sure to be one that suits your needs. The benefit of themes from the community is that you can communicate with the creators with any questions or issues you have to get them resolved.
There are around 317,000 live websites running on OpenCart including the British Red Cross and Volvo. It is an immensely popular shopping cart system and is a fantastic option for startup and small businesses, whilst also having the capabilities to work for larger businesses.
Here at Expand Digital we see the benefits of an OpenCart website for eCommerce sites and have experience indeveloping and designing websites using it. An example of a website we have produced using it is Ambulance Uniform Store. With a wide variety of ambulance related products ranging in prices considerably, OpenCart allowed us to categorise the products and present them in an effective way, whilst making the website visually appealing, with transitioning images on the homepage. Another key benefit is that it’s SEO friendly, allowing you to get an advantage over competitors in search rankings organically.
Why marketing is necessary No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or […]
We were recently commissioned to design and develop a new, user-friendly website for ATR Decorating Specialists. After an initial Consultation, we decided that the focus of the website would be to bring their fantastic quality of workmanship into the spotlight and allow visitors to easily find the information they are looking for. This is now one of […]
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