The use of video is becoming important to staying competitive on the web, here are 6 reasons why you should be using video for your website and business.
One of the biggest advantages of video marketing is that is helps you to reach potentially millions of people within a short time, video marketing gives you access to free, enormous traffic sources like YouTube, Daily Motion, and Vimeo. It’s one of the most cost-effective ways to get the word out about your business. Your video can go viral and gain millions of views within days. The benefits this would bring for your business is incredible.
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. I recently talked about the importance of mobile browsing stating that the amount of people using mobile internet actually took over people using desktops/laptops last year !
People take video with them on their phones and watch it because they’re interested in a certain topic or just entertaining themselves. With mobile video, people can understand everything about what you offer, anywhere and everywhere and are just one click away from buying your products.
another advantage of video marketing is that videos you create will last for years and will get you more exposure with time. Usually written ads die out within a short time, however video is more likely to stick around as it is more likely to find your video whilst browsing YouTube, also video thumbnails are more appealing than written ads.
Video is one of the best ways to inject personality into your marketing messages, build trust, and connect with your audience on an emotional level. A lot of written advertising comes off as boring and sterile. Consumers want to do business with someone they know, like, and trust. Even if you’re a genuine business offering a great product, hiding behind a corporate logo and anonymous web copy makes you blend in with competitors.
Putting video on your website will improve the browsing experience for your visitors. Having more interaction with your website should get their attention and hopefully they will return to your site. This also leads to an increase in duration that a person spends on a web page.
Quality video on your site indicates to potential clients that you are a quality, genuine business. Of course, not just any video will make your website look impressive however choosing the right video can really help first impressions. If your videos are well shot, good quality and well thought out it really looks good to a first time visitor, showing that you are a high end company.
We proudly supported Simon’s Sheroes on Saturday at the Race for Life, providing them with our very own breathable, training t-shirts to wear whilst they completed the race.
Cancer Research UK’s Race for Life is a series of women-only events raising money for research into all 200 types of cancer. By participating Simon’s Sheroes are helping fund the next big discovery in the fight against cancer. Every pound raised in sponsorship helps more people survive and will bring forward the day when all cancers are cured.
Simon’s Sheroes are part of Simon’s Heroes, a fantastic local charity, based in Tamworth; who raise money for children within the community who have life limiting illnesses. If you would like to find out more about this inspiring charity please visit http://simonsheroes.org.uk/.
Introducing Rhys Robinson, the newest member to the Expand Digital team. Rhys will be doing our digital marketing, social websites as well as helping designing and selling new products. He is experienced in digital marketing as he has worked in this sector before and is currently studying a level 3 digital marketing and social media course.
We would like to welcome Rhys to the team; you will hopefully be connecting with him on our social media sites in the future.
Window graphics are a simple yet effective tool for any business, sometimes all it takes to catch the eye of potential customers is a clever window graphic placed in a strategic location. Not only are window decals or a decorative window film great for retailers, they help offices stand out from the competition as well.
Instant, inexpensive advertising. With window decals, you can tell customers on the street exactly who you are and what you do. With this information, word-of-mouth advertising about your company will grow within your local community.
To grow a business, you have to build a brand. A plain window doesn’t say much to a person passing by, except for what days you are open, your telephone number etc. A smart window decal, however, turns heads and builds important brand recognition.
Window graphics give your marketing efforts an extra boost, with a window graphic you can make the public aware about what offers you have on, the latest deals and the services you provide.
There are some instances when people passing by don’t need to see everything that goes on inside your business, for example if you’re talking to a new client or there maybe too many distractions outside which may be distracting for your staff. A decorative window film can quickly solve these problems and give the privacy that you need.
Despite the view that you may have out of the window, a blinding sun can be a turnoff to customers and may reduce worker productivity. Using a decal to shield eyes from the sun is effective and also makes colours on your window graphic shine.
We can provide window graphics for your business, so if you are interested please call us for a free quote on 01827 282716 or email us at firstname.lastname@example.org !
Why marketing is necessary No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or […]
We were recently commissioned to design and develop a new, user-friendly website for ATR Decorating Specialists. After an initial Consultation, we decided that the focus of the website would be to bring their fantastic quality of workmanship into the spotlight and allow visitors to easily find the information they are looking for. This is now one of […]
Head Office Address:
Unit 1 Claymore,
Tame Valley Industrial Estate,
Tamworth, B77 5DQ