Here at Expand Digital we are dedicated to providing the best Web Development, Graphic Design, Printing and IT Support services and also embroidery. Embroidery remains one of the top methods of logo apparel decoration for a number of reasons. Embroidery is the art of stitching your design onto the shirt using our high tech computerised embroidery machines. The finish is sleek and professional, hard-wearing and durable.
Here are a few reasons why embroidery is important:
A custom embroidered design is always down to you, you as the customer have full control over the design you want and embroidery is very versatile, it can be done on polo’s, caps, trousers etc. The results of an embroidered design are consistent from piece to piece and the item produced is a high quality item with a perceived high value.
An embroidered shirt is essentially a walking advertisement. Custom embroidered shirts are a great way to get your business’ name out there. Instead of your employees wearing solid coloured button down shirts or plain polo’s, just consider the statement it would make to have your logo embroidered on the front of the shirt. All employees wearing the same embroidered polo sends a message that they are all in this together and that they need to work together.
A quality embroidered design is very hard wearing and is designed to stand heavy laundering on high temperatures with colours that won’t fade. It is more common for a shirt to wear out before the embroidered image does. The design won’t be ruined by common wear and tear as the stitching is tough and hard-wearing.
A well done embroidered design is always good quality giving off a good impression. It gives you the professional look you require for your work uniforms, team shirts, school uniforms etc. It also gives off a perception that it is high value and has been designed carefully. The thread used has sheen which really helps the colour stand out and catch people’s eye.
As you can see there are a number of reasons why embroidery is important for custom decorated apparel.
We recently talked about the importance of having a mobile friendly site, now we want to give a few points on why outdoor advertising (billboards, banners etc.) is so important and how it has an effect on everyone who sees them, here are a few reasons why outdoor banners are the way forward.
When outdoors the brain is usually on high alert, we take in all of our surroundings in order to avoid danger e.g. walking into roads, knocking into people. This is the time when our brains are processing information constantly and at an alarming rate so if your banner happens to be within clear sight, the brain will process this and make it more likely to remember, just think how easily recognisable and easy to spot the McDonalds sign is.
Outdoor advertising is used by brands who want to be recognised, want to be respected as a leader in the market or by brands that have already made it in their area of expertise, and people know this. When you put your message in a place that’s completely familiar to your audience and in places where you would normally see big companies adverts, it creates the impression that you are a leading business because you have your company’s logo in big letters shouting the fact that your business is professional and is respectable.
It’s a well-known fact that images/video are a more effective form of advertising as they can be remembered by the brain easily. The more a consumer sees your brand logo or slogan etc. the more they build a connection and it’s more likely it will stick in their mind, so your company is the first choice they think of when they want to buy.
Social media is a good advertising portal, along with internet ads, Google, your website and media. If you ensure your outdoor advertising is optimised, you can lead your audience online. A great fact is that outdoor advertising produces the most online searches than any other advertising, according to a recent survey. This may be because of mobile searches and mobile internet is ever growing and when people see your advert in the street or outdoors they can search for you straight away.
We’ve put together a fantastic Facebook Marketing Guide with 25 simple ideas and tips that will help your business grow using the power of Facebook. Best of all, you download it for FREE today!
Creating your Facebook Page from scratch isn’t easy. Some will say getting a lot of Likes is the most important thing, however, cultivating an audience that is engaged, loyal and regularly shares your content should really be your goal if your page is going to affect the bottom line of your business. Following the advice given in this short e-book will take you through each step required to reach this goal.
We also offer digital marketing coaching that will blow away the fog, demystify digital marketing and help you get a clear fix on how you can use web, social and mobile technologies to effectively promote your business. Because you and your business are unique, the approach we take will be tailored to your needs. If you feel you would benefit from this please contact us to arrange a free initial consultation.
Here at Expand Digital, we are delighted to announce that we have now moved to our new offices located in Tamworth, Staffordshire.
We’ve made the move to give us plenty of extra space as we continue to grow and, best of all, there’s plenty of room for our fantastic clients to visit us for a cuppa and a chat! You can still reach us using our existing contact information as it’s only our address that’s changed. Our new office address is:
Expand Digital Media, Falcon House, Falcon Park, Tame Vally Industrial Estate, Tamworth, Staffordshire, B77 5DQ
So if you’re passing by (or would like to have a cheeky look around) then feel free to pop in as we’d love to see you!
Why marketing is necessary No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or […]
We were recently commissioned to design and develop a new, user-friendly website for ATR Decorating Specialists. After an initial Consultation, we decided that the focus of the website would be to bring their fantastic quality of workmanship into the spotlight and allow visitors to easily find the information they are looking for. This is now one of […]
Head Office Address:
Unit 1 Claymore,
Tame Valley Industrial Estate,
Tamworth, B77 5DQ