How can I download the Facebook Marketing posters?
How about a FREE Facebook Marketing Guide?
Creating a Facebook audience from scratch isn’t easy. Some will say getting a lot of Likes is the most important thing, however, cultivating an audience that is engaged, Loyal and shares your content should really be your goal if your page is going to affect the bottom line of your Business. Following the advice given in this book will get you through the stages required in order to reach this goal.
Can you remember the last time you read your own website? No, seriously – the last time you looked at every single page, checked every link and read every word on it. If it has been a while then it’s probably time to refresh both your website’s content and its look. Below are seven steps you can use to give your site a tune-up:
So what if all of the effort you’ve invested in building your website went to waste all because search engines can’t access your content correctly. There is one very simply way to ensure this doesn’t happen and it’s by having search-friendly website architecture.
To understand this issue, you need to know how search engines build the indices from which they derive the website listings displayed on their results pages. Google and the other search engines don’t have teams of people who archive every single page on the Web. It relies on programs called “spiders” — automated robots that move between links and store information in a site’s code in their databases.
Making sure these spiders can access all of the content on your site is extremely important forSEO. Unfortunately, a number of website architecture mistakes can make large portions of your site unavailable to the search engines’ spider programs.
Here are a few of the most common mistakes, as well as tips on how you can avoid them.
1. Overuse of content in image or script files.
The solution is to duplicate the information stored in these alternative formats with text versions. Try using a tool such as Webconf’s Search Engine Spider Simulator to observe what the spiders see after arriving on your site. If you notice that chunks of content are missing, either provide the excluded information as text elsewhere on the page or use your site’s robot.txt file — what gives instructions about your site to search engines — to redirect the spiders to specially designed, text-based pages you’ve created to provide them with the same information.
2. Deep vs. shallow navigation.
Many beginning webmasters run into trouble when a site’s navigation becomes too deep. Because search engine spiders move between the pages of your site through the links you’ve created, it’s important to make this movement as easy as possible for them. If your navigation structure is deep, meaning certain pages can be accessed only after a long string of sequential clicks, you run the risk that the spiders won’t penetrate deeply enough into your site to index all of your pages appropriately.
The solution is to implement a “shallow” navigation structure, in which every single page on your website can be accessed by both visitors and search engine spiders within two to three clicks. You can accomplish this task by breaking up your navigation structure into sub-categories or incorporating additional internal links.
3. Inconsistent linking practices.
As you build these links, you’ll want to be careful about how you name them. Again, because the search engines can’t apply human judgment to see what you meant to do, their spider programs may index the URLs “www.yoursite.com/page1.html” and “yoursite.com/page1.html” as two separate pages — even though both links direct visitors to the same location.
To prevent these indexing errors, be consistent in the way you build and name links. If you’ve made this mistake in the past, use 301 redirects to let the search engine spiders know that both the “www” and “non-www” versions of your URLs are the same.
4. Incorrect redirections.
When it comes to 301 redirects, any time you move the pages on your website — whether you’re simply renaming them or transferring your entire site to a new hosting account or URL – you’ll want to put the correct redirects into place. Failing to do so can result in future indexing errors and eliminate the benefits provided by the backlinks you’ve spent time acquiring, as these links no longer point to valid pages. Both of these issues can reduce the search engine results rankings you’ve worked hard to develop.
Because this topic can get technical and can’t be covered adequately in a few sentences, you might want to seek out online resources for additional reference, such as SEOmoz’s guide to website redirections.
5. Failure to include a site map.
As you improve the accessibility features of your website’s architecture, make sure you have a site map in place. This file provides the spiders with an accessible reference of all the pages on your site, allowing indexing to proceed correctly. For instance, here’s Entrepreneur.com’s site map.
If your site runs on WordPress, Joomla, Drupal, Magento or any other established platform, you should be able to install a plugin that will automatically generate a site map page for you. If not, creating a site map can be as simple as building a single HTML page with links to all of your other pages and submitting it to the search engines for consideration.
When it comes to business; you only get one chance to make a good first impression and your website is no different. When potential customers arrive at your site they should instantly discover who you are and what you do. But statistics have shown that many small-business websites lack the basics, which puts them at risk of losing a customer with just one click.
The first question is whether your website is customer-friendly? You should start with the five things that belong on the front page of every business website and these are listed below:
1. Contact Details: A recent survey highlighted that nearly 75 percent of small business websites don’t have an email address on their homepage. And, six out of 10 don’t have a phone number.
At a minimum, your website should have a clear email link and a contact number. If you have an office or store, consider including the full address with the town/city and postcode code, as well as a map and directions on a contact page.
2. Images that show what you do: If you sell birthday cakes, as an example, the front page of your website should have a picture of one of your birthday cakes. Although this sounds obvious, many business websites use irrelevant graphics such as butterflies and family photos, or worse, no photos at all.
But remember to be mindful of how you display images. Think twice before making them spin or pop-out or do anything else that can be distracting or irritating; it will simply drive away visitors.
3. Easy navigation: The Homepage of your website should have a clear, easy-to-use navigation system either across the top or down one side of the page. Each button should be clearly marked with words that correspond to the content on that page which help customers quickly find what they’re looking for. You could also consider including buttons for shipping options, FAQs and background on your company using a secondary menu at the bottom each page.
Also, it’s important to check your links on a regularly to make sure they all work, or use a program similar to Google Webmaster Tools which can identify any 404 errors. These broken links not only prevent visitors from completing their orders, it can also give the message that you don’t care about your business.
4. Newsletter sign-up box: One of the most effective ways to encourage customer loyalty is with a regular, content-rich newsletter. Simply put a signup box on the pages of your website and offer incentives, such as a discount on a future purchase to anyone who submits his or her email address and details. Using services such as Mailchimp makes it very simply to do this.
5. Social media: Why not help customers keep in touch by providing links to your social media accounts right on your homepage. It’s important you use recognizable icons linked to Facebook, Twitter, Pinterest or LinkedIn to stop any confusion. You can also setup feed widgets to encourage instant follow-up as well as social media sharing.
Why marketing is necessary No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or […]
We were recently commissioned to design and develop a new, user-friendly website for ATR Decorating Specialists. After an initial Consultation, we decided that the focus of the website would be to bring their fantastic quality of workmanship into the spotlight and allow visitors to easily find the information they are looking for. This is now one of […]
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