Here at Expand Digital we use embroidery as a method of transferring designs onto garments. Embroidery is an excellent choice because it is widely regarded as high quality and durable.
The first step is to outline the design and choice of garment. The design is then digitised using Melco Embroidery Software.
The garment is ordered in and hooped before being embroidered. The hooping process is required to specify the position of the embroidery, as well as making sure the garment is stable. To hoop the garment, the hoop is first split and the lower section is placed on the HoopMaster and covered with backing paper. The garment is then added to the HoopMaster and aligned to ensure that the embroidery will be straight. The upper part of the hoop is then pressed down.
There are a variety of different sized hoops available and the one chosen is dependent on the size of the embroidery. The hooping must ensure that the garment is rigid and does not stretch or move, otherwise it will cause the stitching to be poorly located and this will warp the design.
Before going ahead with the embroidery, final checks are done to check the machine is threaded. This will ensure that the process is completed without any errors or pauses, as this may cause inaccuracies with the design. We will always have someone on hand to monitor and maintain the machine whilst the embroidery is taking place.
The embroidery machine will then stitch, with the time taken depending on the complexity of the design. Once the machine has completed the design the garment is removed. The hoop is also removed, and the backing paper is taken off the back of the design.
The garment is then complete and for larger orders, the next garment is hooped and the process is repeated.
Embroidery is an ideal choice for logos and small designs but for large designs, an alternative method may be more cost effective, such as sublimation printing or vinyl printing. But neither of these have the same overall effect of embroidery.
We provide both embroidery and vinyl printing services at Expand Digital. Contact us on 01827 282716 or email email@example.com.
It is well known that the top sites on search engine results will attract the highest share of visitors. Therefore, to gain visitors to your website it is a good idea to focus on increasing your ranking on popular search engines. This can be done using SEO or PPC advertising.
SEO is a great way to increase your ranking organically. However, it is difficult to be done effectively, here are a few tips:
One way to increase the chances of getting a higher ranking is ensuring that all of your business’ details are added and up to date. Search engines need to establish whether your business’ information is accurate and consistent across all platforms. Those websites with accurate information will be prioritised.
Google’s algorithm for determining a websites position in search engine results recognises quality content and rewards the website by giving it a higher ranking. If you produce high quality, relevant content that answers a question the user is likely to ask, your ranking will be higher.
Keywords are crucial for increasing your ranking. Your keywords must be words that you anticipate users will search for and you must use these words in the content effectively to achieve the highest ranking. However, keywords must be selected carefully, as some may have too much competition, and will therefore using them would be ineffective.
One great way to improve your SEO is to increase the links to your website from external websites. This is difficult as it is not something that can be done from within the business, however if you have good relationships with other local businesses it is a great way to increase your exposure and this will encourage search engines to increase your ranking.
An alternative method of reaching the top of search engine results is to use Pay Per Click advertising. This method is much easier than using SEO, but is more expensive. PPC advertising involves bidding for a place on a search engine results page, and then paying for every click that your website receives.
Here at Expand Digital we offer a variety of Online Marketing services. To book a FREE consultation contact us on 01827 282716 or email firstname.lastname@example.org.
With the growth of online marketing in recent years, there has been less focus on print marketing such as leaflets and brochures as businesses look to save money by promoting online. However, this could be considered a missed opportunity.
Print marketing is a great way to distribute promotional material to a specific audience. You can choose to target events or specific locations depending on your target market. For local businesses, this is a fantastic way of raising awareness, while not unnecessarily investing in your marketing efforts.
If you create an offer to entice customers to your business, print can be an effective way of doing this because they are more likely to retain it and use it than if it was sent to them electronically. This is because print has a higher value and is less likely to get lost in the mix.
Print is a great way to market in conjunction with your digital marketing efforts. You can use print to promote your social media channels and gain a following. This will then increase the reach of your posts. It is a good idea to integrate all of your marketing efforts to help build and develop your brand.
Having information presented in a leaflet or brochure is more likely to be believed by the reader than information online. This is because the internet is oversaturated with content and as a result, user engagement with each is reduced. However, print is much more personal to the customer and they are increasingly likely to read it because they will feel they are valued.
Print marketing is a great way to help develop a recognised brand. With print there is an opportunity to be creative and design something that really sells your business and gives it an identity.
With print there are minimal limitations to what you can produce. Whether it be a brochure, leaflet or sign, you have freedom to design it however you feel will have the biggest impact on the customer.
Although print can be an excellent way to advertise your business, your marketing efforts should not end there. The most effective marketing campaigns combine both digital and print to obtain a following. Here at Expand Digital, we offer a range of print and digital marketing services.
If you would like print for your business contact Expand Digital at 01827 282716 or email email@example.com.
B1 Systems are a SAP implementation company who pride themselves on delivering their expertise in SAP Business One. SAP Business One aims to automate key business functions in financials, CRM and stock management with a comprehensive business management solution. B1 Systems have two decades worth of experience implementing this to a variety of small to mid-sized businesses.
We worked with B1 Systems on their branding and website. The website presents key information on the services that B1 Systems provide, whilst doing it in a visual manner. It is optimised for both desktop and mobile use. We also provided business cards for their staff.
B1 Systems was SAP’s first SAP Business One partner in the UK. To visit their website click here.
Here at Expand Digital we provide web design, branding and print services. If you would like a FREE consultation contact Expand Digital on 01827 282716 or email firstname.lastname@example.org.
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