Having a uniform can promote solidarity in a workforce. First impressions count, and for industries that are focused on consumers, having a custom uniform with embroidery is a great way to give a good reflection on the business.
Having the company logo on workwear will help the customers identify staff. This is particularly important for businesses who pride themselves on customer service, as it will give a welcoming impression.
Displaying the company logo on workwear is a great way of advertising your business, particularly if your employees go out on visits. The logo can draw people’s attention to the business and this can have a positive impact on sales.
Having a custom uniform can translate to the consumer that your business is professional. It shows that your business cares about its image and this can reflect on its customer service.
Having a custom embroidered uniform can build a community within the workforce. If they are all wearing the custom embroidered uniform it may promote a sense of belonging and this will increase the work ethic.
When your logo is embroidered, it is sewn directly onto the garment and its appearance is widely regarded as high quality, and this can reflect on your business. As well as this, embroidery is permanent and durable.
For larger designs, embroidery is less suited and the better alternative is print. Embroidery to a larger scale can be expensive. Print is much cheaper and is weatherproof.
Here at Expand Digital we offer the complete clothing solution. Whatever type of printing or embroidery you require we are sure to meet your requirements with a fast turnaround and professional service. To find out more about the embroidery services we offer click here.
Here at Expand Digital we worked with Holsey Heating and Plumbing on their branding and print.
Holsey Heating & Plumbing pride themselves on their customer care, rapid response and superb quality. Working with landlords, architects and major house builders, they offer solutions to your heating and plumbing needs.
We worked with Holsey Heating & Plumbing to provide branding for the business. As well as this, we provided print such as Posters and Leaflets, along with business cards and the Guarantee Certificate.
Holsey Heating & Plumbing go above and beyond to meet the needs of their customers, and we believe we have expressed this in their branding and print.
We also developed and designed their website. The site is optimised for both mobile and desktop use and provides the user with the option to request a free quotation. To visit their website click here.
For all your branding and print needs contact Expand Digital on 01827 282716 or email firstname.lastname@example.org.
We live in a highly visual society, therefore having a well thought out visual brand is essential to the success of many businesses. Translating your business’ message to customers can be a difficult challenge, therefore using a graphic design to deliver the message in a simple, visual and impactful way can set your business apart.
The most successful businesses will have made a good first impression with potential customers. There is only one chance to make a first impression, so good graphic design can drive a marketing campaign. A person is often drawn to visual elements and are more likely to engage with it if they see it rather than read it. Having a strong corporate identity can be key to a company’s success and can give it instant credibility.
One area that graphic design has excelled in is Social Media. With the character limits set at 140 for Twitter, many businesses choose to present information in the form of graphics. According to Adobe, companies that foster creativity enjoy x1.5 greater market share. This shows that audiences are more receptive to information presented to them creatively and graphic design provides you with the opportunity to really catch the eye of your target market.
A comprehensive graphic design scheme will summarise the aims of the business, by drawing attention to the most important elements, whilst also focusing less attention on elements that aren’t important.
Design should be completely unique from competition to allow your business to stand out and have its own identity. Having a strong identity will increase the chances of potential customers remembering you.
The greatest designs will have considered consumer behaviour when they look at it. A person’s state of mind can be influenced subconsciously and their perception of a business can often be changed depending on the design.
To have successful design you must first need an understanding of your audience and how they perceive your company. This information is vital as, depending on your objectives, this perception may need to be changed.
Good graphic design must be consistent as you want to build a brand that is instantly recognisable to potential customers. A defined brand can give the business a face and build a trust between the company and their customers.
Here at Expand Digital we take Graphic Design incredibly seriously, and we believe the key to successful design is communication. We will work with your business from day one to ensure that the final product is something we can both be proud of. Find out more about our Design services here.
To book a FREE consultation contact us today on 01827282716 or email email@example.com.
A business’ website is crucial to providing potential customers with information regarding their business. For ecommerce sites, it is essential that traffic is brought into their website in order to make sales. Here are 8 elements that you can include in your website:
The best websites out there consistently write great content. If you produce content that people will want to read they are likely to return to your website to read more. Google’s algorithm for ranking search results recognises content that is of high quality and rewards them with a higher ranking. This will help bring users to the website and it is up to the content itself and the accessibility of the website to keep them there.
It is important to make sure you link your social media channels on your website. If you are going to post regular content, social media is a great way of announcing it to those who have an interest in your business. A successful integration with social media should help increase traffic to your website and it is up to the design and precedence of the website to keep them there before they bounce.
A well thought out website design will naturally guide the user towards important information through various design choices. An example of how precedence is used effectively on websites is the logo. It is usually large at the top left of top middle. This is because the user’s eye will naturally read from here as they would reading a book or newspaper.
A call to action is when certain techniques are used to gain an immediate response from the user. A good example of a call to action is a ‘Call Now’ button. A successful call to action must stand out from the page and persuade the user to click on it. This can be done by increasing its size or changing its colour.
After Apple and Windows’ transition to flat design for their operating systems, it has impacted design heavily, with plenty of websites transitioning to simpler, flat webpages. This replaced the widely used skeuomorphic designs previously. The benefits of flat design is it is more minimal than skeuomorphic, and is therefore more adaptable and cleaner.
Using a hamburger menu is a great way of minimising the user interface, particularly if you have a lot of sub links that take you to different pages. The hamburger is a graphical interface tool used commonly to compress the menu so that it is visible when the icon is clicked. This has become popular for websites on mobile devices as it allows them to retain some of the space that would be lost if they had to stack the menu. This space can be used to display the homepage.
Having an about us page is essential to a business website because it is your chance to really sell the business to the potential customers and persuade them to choose your service. It is important to add contact details and the location of your business so the user knows where to reach you. You can integrate your location with Google maps to provide a recognisable and visual experience for the user. The benefit of this on mobile is that you can use GPS to get directions to the business.
Keeping a website consistent is essential to keeping the attention of the user. If your website features too much variety in design, it may become confusing to navigate. A chosen colour scheme can also help brand your business.
If you would like a website designed by our expert team contact Expand Digital on 01827 282716 or email firstname.lastname@example.org
Why marketing is necessary No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or […]
We were recently commissioned to design and develop a new, user-friendly website for ATR Decorating Specialists. After an initial Consultation, we decided that the focus of the website would be to bring their fantastic quality of workmanship into the spotlight and allow visitors to easily find the information they are looking for. This is now one of […]
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