With the growth of online marketing in recent years, there has been less focus on print marketing such as leaflets and brochures as businesses look to save money by promoting online. However, this could be considered a missed opportunity.
Here are some benefits to print marketing:
Print marketing is a great way to distribute promotional material to a specific audience. You can choose to target events or specific locations depending on your target market. For local businesses, this is a fantastic way of raising awareness, while not unnecessarily investing in your marketing efforts.
Create an Offer
If you create an offer to entice customers to your business, print can be an effective way of doing this because they are more likely to retain it and use it than if it was sent to them electronically. This is because print has a higher value and is less likely to get lost in the mix.
Integrate with digital marketing
Print is a great way to market in conjunction with your digital marketing efforts. You can use print to promote your social media channels and gain a following. This will then increase the reach of your posts. It is a good idea to integrate all of your marketing efforts to help build and develop your brand.
Having information presented in a leaflet or brochure is more likely to be believed by the reader than information online. This is because the internet is oversaturated with content and as a result, user engagement with each is reduced. However, print is much more personal to the customer and they are increasingly likely to read it because they will feel they are valued.
Print marketing is a great way to help develop a recognised brand. With print there is an opportunity to be creative and design something that really sells your business and gives it an identity.
With print there are minimal limitations to what you can produce. Whether it be a brochure, leaflet or sign, you have freedom to design it however you feel will have the biggest impact on the customer.
Although print can be an excellent way to advertise your business, your marketing efforts should not end there. The most effective marketing campaigns combine both digital and print to obtain a following. Here at Expand Digital, we offer a range of print and digital marketing services.
If you would like print for your business contact Expand Digital at 01827 282716 or email email@example.com.