It is well known that the top sites on search engine results will attract the highest share of visitors. Therefore, to gain visitors to your website it is a good idea to focus on increasing your ranking on popular search engines. This can be done using SEO or PPC advertising.
Search Engine Optimisation
SEO is a great way to increase your ranking organically. However, it is difficult to be done effectively, here are a few tips:
Optimise local presence
One way to increase the chances of getting a higher ranking is ensuring that all of your business’ details are added and up to date. Search engines need to establish whether your business’ information is accurate and consistent across all platforms. Those websites with accurate information will be prioritised.
Write quality content
Google’s algorithm for determining a websites position in search engine results recognises quality content and rewards the website by giving it a higher ranking. If you produce high quality, relevant content that answers a question the user is likely to ask, your ranking will be higher.
Keywords are crucial for increasing your ranking. Your keywords must be words that you anticipate users will search for and you must use these words in the content effectively to achieve the highest ranking. However, keywords must be selected carefully, as some may have too much competition, and will therefore using them would be ineffective.
One great way to improve your SEO is to increase the links to your website from external websites. This is difficult as it is not something that can be done from within the business, however if you have good relationships with other local businesses it is a great way to increase your exposure and this will encourage search engines to increase your ranking.
An alternative method of reaching the top of search engine results is to use Pay Per Click advertising. This method is much easier than using SEO, but is more expensive. PPC advertising involves bidding for a place on a search engine results page, and then paying for every click that your website receives.
Here at Expand Digital we offer a variety of Online Marketing services. To book a FREE consultation contact us on 01827 282716 or email firstname.lastname@example.org.