We recently talked about the importance of having a mobile friendly site, now we want to give a few points on why outdoor advertising (billboards, banners etc.) is so important and how it has an effect on everyone who sees them, here are a few reasons why outdoor banners are the way forward.
The Right Place
When outdoors the brain is usually on high alert, we take in all of our surroundings in order to avoid danger e.g. walking into roads, knocking into people. This is the time when our brains are processing information constantly and at an alarming rate so if your banner happens to be within clear sight, the brain will process this and make it more likely to remember, just think how easily recognisable and easy to spot the McDonalds sign is.
The Right Message
Outdoor advertising is used by brands who want to be recognised, want to be respected as a leader in the market or by brands that have already made it in their area of expertise, and people know this. When you put your message in a place that’s completely familiar to your audience and in places where you would normally see big companies adverts, it creates the impression that you are a leading business because you have your company’s logo in big letters shouting the fact that your business is professional and is respectable.
The Right Reminder
It’s a well-known fact that images/video are a more effective form of advertising as they can be remembered by the brain easily. The more a consumer sees your brand logo or slogan etc. the more they build a connection and it’s more likely it will stick in their mind, so your company is the first choice they think of when they want to buy.
The Right Medium
Social media is a good advertising portal, along with internet ads, Google, your website and media. If you ensure your outdoor advertising is optimised, you can lead your audience online. A great fact is that outdoor advertising produces the most online searches than any other advertising, according to a recent survey. This may be because of mobile searches and mobile internet is ever growing and when people see your advert in the street or outdoors they can search for you straight away.