A business’ website is a way of presenting the products and services they offer in an easy and accessible way to potential customers. Most businesses now have a website as it is an effective way of marketing your business and gaining exposure on a larger scale.
How do I get a website?
One of the most popular tools for creating a content management system website is WordPress. WordPress is an open source website creation tool that has a large community of volunteers that help it to grow. It is a collective project that has developed the platform over time, making it versatile and a go-to choice when creating a website.
What makes WordPress so popular?
65% of the global content management system (CMS) websites are made using WordPress. One of the key benefits to WordPress is its plugin features. It allows you to choose from over 2,600 themes and 31,000 plugins to install onto your website. Businesses often have specific features that they would like to have on their website, whether it be the addition of sign up forms or transitioning images. Whatever your vision, WordPress is sure to have a plugin that can make it happen.
Another key benefit to WordPress is that it is easy to manage. One of the best ways of increasing the number of visitors to your website is by producing high quality content on a regular basis. This will involve regularly updating the website by adding blogs, articles and videos and it is made easy with the WordPress Dashboard. The Dashboard allows you to get an at-a-glance overview of the operations of the website and allows you to add new pages or blog posts. WordPress has built in support for images, audio and videos, so adding content is an effortless process.
Written using standard compliance high quality code, WordPress is a search engine friendly tool. But not only this, it offers various plugins that can help optimise the SEO of all of your webpages. Tools like Yoast and All-in-One SEO can really make a difference and help your content move higher in the search engine rankings organically.
As WordPress has grown through a community of users and developers, troubleshooting has become considerably easier. There are online forums where fellow users will offer help and provide solutions to problems, and because the community is so large, your issue is likely to be solved.
What is the process for getting a WordPress website?
WordPress itself is a free software, however to get the website live you will need to purchase the desired domain name and pay for web hosting, normally at a monthly cost. Choosing a domain name can be a difficult process, as you need to make sure that it is memorable for branding purposes. Therefore, it is recommended that it is kept short.
Once complete, you are ready to begin creating the website. There are a wide variety of themes to choose from, and some are likely to be more suitable for your business than others. Perhaps the most important stage of the website creation, adding content is where you can really sell the business to potential customers. You can translate your vision into the website and persuade the potential customer to buy into it.
Here at Expand Digital we have experience in web design and development, and our projects have varied in scope and size. Our unique approach allows you to come and see us for a FREE consultation, where we will outline your specific objectives to ensure that the website meets your vision. To book a free consultation contact us on 01827 282716 or email firstname.lastname@example.org.